On May 1-3, 2002, an organization who call themselves the " International Drug Awareness & Education Society" (IDEAS) held a symposium on drug policy at the Vancouver Trade and Exhibition Centre, Vancouver, British Columbia.

As they explained it, "Canada deserves the reputation as a tolerant nation but our tolerance for drug abuse threatens us. The permissive influences of the drug legalization movement, the 'medicalization' of marijuana, "harm reduction" policies and "soft" law enforcement are shifting Canada even further into full acceptance of illegal drugs in our society."

To promote the symposium, IDEAS ran a series of advertisements in Canadian newspapers:

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